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| TRADE CIRCULAR NO. 37
DATED 11-02-2009 |
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REVISED SCHEME FOR EXTERNAL MARKET DEVELOPMENT
ASSISTANCE |
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ABOUT THE SCHEME
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The
trade is already aware, Coir Board with the approval
of Ministry of Micro, Small and Medium Enterprises,
Govt. of India is implementing various export
promotion programmes during the current Five Year Plan
period (2007-08 to 2010-2011). One of the schemes is
for providing External Market Development Assistance
to encourage the small scale exporters to enter global
market and to expand the export of Indian coir
products. |
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1. |
ACTIVITIES COVERED UNDER
THE ASSISTANCE SCHEME |
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(a) |
To
undertake/ participate in Buyer Seller Meet/, Trade
Delegation/ Sales-cum- Study Tour, abroad; |
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(b) |
For
participation in Trade Fairs & Exhibitions abroad; and |
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(c) |
For
Publicity through printed materials |
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2. |
The
assistance under the scheme shall be limited to the
funds available for implementation of this scheme
under the head Export Market Promotion during the XI
Five Year Plan period 2007-08 to 2010-11. The
decision regarding admissibility of assistance,
quantum of assistance, availability of fund etc. shall
be taken by the Chairman, Coir Board, which shall be
final. |
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ELIGIBILITY |
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All
Exporters with FOB turnover of less than Rs. 2 Crore
worth coir and coir products in the previous year and
Entrepreneurs of coir and coir products, registered
with the Coir Board, would be eligible for assistance
under the scheme, provided they have not availed the
facility from any other source for the same purpose or
participated three times in the same exhibition or
undertaken sales promotion tour to the same
destination for three times with government
assistance. |
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4. |
PERMISSIBLE LIMIT |
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1.
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Sales cum Study Tour, Delegation and Buyer Seller Meet
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2.
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Participation in Exhibitions abroad. |
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Maximum three combined events in a financial year i.e.
two Sales Tours/ Trade Delegation/ Buyer Seller Meet
and one participation in exhibition or one sales tour
etc and two participation in exhibitions alone will be
eligible for assistance. |
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5. |
ELIGIBLE
ITEMS OF EXPENDITURE & FUNDING PATTERN |
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Sl. No. |
Item |
Norms / Scale of assistance |
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A. Participation in Exhibitions |
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1. |
Space Rent |
Upto 50% of the space rent
actually paid. In case of women
entrepreneurs/SC&ST entrepreneurs and
entrepreneurs from North Eastern Regions upto
100%. |
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2. |
Travel Expenses |
Upto 75% of the airfare by
economy class or train fare, as case may be. In
case of women entrepreneurs/ SC&ST entrepreneurs
and entrepreneurs from North Eastern Region,
upto 100% of the airfare by economy class or
train fare actually paid. |
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Maximum Ceiling -
Assistance for space rent and travel expenses
for each participating entrepreneur / unit would
be limited to
Rs. 1.25 lakh |
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B. Buyer - Seller Meet / Trade
Delegation / Sales cum Study Tour |
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Air Travel Economy
Excursion Class and Euro Rail - 90% of the air
fare per tour, subject to an upper limit of Rs.
75,000/- to all registered exporters of all
regions. |
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C. Production of publicity
material |
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25% of the total approved cost of product
brochures/ catalogue for use abroad during sales
tour / participation in fairs, exhibitions, etc.
subject to an upper ceiling of Rs.15,000/- |
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6. |
GENERAL CONDITIONS |
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(1) |
Assistance would be permissible for one Regular
employee/Director/Partner/Proprietor of a company for
air travel in Economy Excursion Class |
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(2) |
A
maximum of three participations in a particular event
(including past cases) would only be eligible for
assistance under the EMDA Scheme. |
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(3) |
Depending upon the budget available, Coir Board should
take four or more entrepreneurs/ exporters to the
exhibition. It should be ensured that the best
quality products are displayed in the international
exhibitions/fairs.
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(4) |
Adequate representation would be given to SC/ST/
Minority/Women/ entrepreneurs /exporters in such
international fairs and exhibitions, subject to the
condition that best products would be showcased. |
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(5) |
While selecting entrepreneurs/exporters priority
should be given to those persons who have not
participated in such events earlier. |
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(6) |
If
any other financial assistance has been received from
Coir Board for the same purpose, the assistance
already received will be deducted from the eligible
EMDA and balance alone will be paid. |
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(7) |
The
application for Coir Board EMDA should be given to the
Coir Board at least 14 days before departure from
India to attend the exhibition/Sales Tour. Date of
receipt of application in Coir Board and date of
departure from India will be excluded for the
calculation of advance notice. |
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(8) |
The
Company shall not have been
charged/debarred/prosecuted/blacklisted under the Exim
Policy of the Government of India or by the Coir
Board. |
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(9) |
The
Sales Tour shall be with a minimum of 4 nights stay
abroad excluding journey period. |
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(10) |
Claims not satisfying any of the conditions are liable
to be rejected summarily. |
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7. |
DOCUMENTATION FOR BUYER SELLER MEET/TRADE
DELEGATION/SALES- |
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(1) |
Application in the prescribed format (Annexure - I for
Buyer Seller Meet/Trade Delegation and Sales Tour and
Annexure-II for Fairs/Exhibitions) duly signed and
sealed with 14 days clear advance notice as mentioned
under general conditions is required to be fulfilled. |
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(2) |
The
applicant have to submit along with the application a
self declaration showing the list of Exhibitions/
Buyer Seller Meet/ Sales cum Study Tour undertaken
availing assistance from Coir Board or any other
Government sources during the last 5 years counter
signed by the Chartered Accountant. This is
applicable for new applicants also. |
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(3) |
The
claim in the prescribed format (Annexure-III for Buyer
Seller Meet/Sales Tour etc. Annexure IV for
Fairs/Exhibitions) has to be submitted immediately
after completion of the activity but in any case
within 3 months of return to
India along with the following documents. |
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a. |
Bill for Payment as per Annexure-V. |
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b. |
Self Certified copy of SSI Registration or valid Coir
Board Industrial Unit Registration Certificate in the
case of manufacturer exporters. This alone will be
considered as proof for manufacturer exporter. |
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c. |
The
merchant exporter should furnish a self certification
stating that their purchases of export goods have been
made from the small scale manufacturers. (The details
of the small scale manufacturers should be given). |
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d. |
Community certificate issued by an Officer not below
the rank of Tahasildar in the case of SC/ST
beneficiaries. |
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e. |
Legible copy of passport highlighting the entries
about departure and arrival into India and also the
countries visited. In case passport does not have
arrival/departure dates regarding visits to various
countries, documentary evidence such as Hotel Bills,
Boarding Pass, Lodging Pass etc. need be submitted. |
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f. |
Original Ticket Jacket used during the journey. If
original jacket is lost, a certificate from the
concerned Airline (as in Annexure-VI) will be
accepted. |
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g. |
Space Rent receipt/proof of payment in Original or
Bank Certificate towards remittance of space rent. |
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h. |
Report on results achieved
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i. |
Pre-Receipt (Annexure-VII) |
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8.
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ASSISTANCE FOR PRODUCTION
OF PUBLICITY MATERIALS |
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1. |
The
assistance would be extended only for the production
of exclusive catalogues on coir and coir products. |
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2. |
Assistance would be provided once in a financial year. |
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3. |
The
exporter should intimate his intention for producing
brochure / catalogue in writing along with a dummy
catalogue at least 10 days in advance of undertaking
the activity excluding the date of receipt of
application and date of release of catalogue /
brochure. |
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4. |
The
production of catalogue should be for release in any
of the event abroad in which the applicant
participates. |
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5. |
Coir Board shall acknowledge and intimate approval or
otherwise of the application. |
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6. |
The
work should be entrusted to the lowest bidder after
inviting quotations from at least a minimum of three
printers. |
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7. |
The
company shall not be under investigation /charged/
prosecuted/ debarred/ blacklisted under the Exim
policy or by the Coir Board. |
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8. |
Maximum assistance shall be limited to a Rs.15,000/-
in a financial year. |
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9. |
The
claim in the prescribed format along with a copy of
the brochure/catalogue (self certified), copies of
quotations from printers (Minimum three - self
certified), self certified copy of the invoice, self
certified copy of receipt/bank advise evidencing
payment, pre-stamped receipt, declaration etc. in the
prescribed format (Annexure VIII) shall be submitted
immediately after completion of the activity. |
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10. |
Claim form received after three months of the
production of publicity materials or deficiencies not
fully rectified within 30 days of the date of
directions given would not be entertained. |
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11. |
The
reimbursement of the claim shall be subject to
availability of funds allotted by the Government of
India for implementation of the Scheme. |
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12. |
The
Chairman, Coir Board reserves the right to accept or
reject any claim. |
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